Communicating with multimedia Essay

Audience (who is it aimed at? Age? Gender? Profession? Etc) This website is aimed at teenagers between the ages of 13-19 and young women between the ages of 20-30 years of age. This website is aimed at ladies between the ages of 14-30 years of age. Purpose (what message are they trying to put across to the audience?) The purpose of their website is to attract both teenagers and young women to buy their latest trends at very keen prices. The purpose of their website is to make the target audience aware of their location, where you are able to get more information about the store and about what they have to offer. What media components are used (e.g. text, pictures, sound, and video?) This website uses text to explain what new look is about and pictures to show users what latest trends are available in their stores. This website uses the media components of text where they make the audience aware of where to find them and what they are all about. Intended impact on audience e.g. to inform, to shock to amuse? Their intended impact on their target audience through the website is to inform their users what they specialise in, the fact that new look is a nationwide company and that their latest trends is available at unbelievable prices. Their intended impact on the target audience is to inform their users of their store locations in different places, their card and certain career options which are available in their store. Tactics used e.g. use of stereotype images to appeal to certain age groups The tactics which New Look uses is that they have more pictures on what they have to offer which attracts the users to what they have in terms of latest trends. Krisp doesn’t really use that many tactics, but only uses text to explain to the target user where the store is and what it has to offer. Is there enough information given? Is it too much or too little or just right? The information which is available on their website is just enough informing their users of basic facts about their stores in the UK. There is very little information about what the store has to offer to the user in terms of fashionable trends and the prices which they are at. Is there enough time to take in the message or is there too much or too little time? E.g. is the speed of the video, slideshow etc too, fast or too slow There is plenty of time for the user to take in the information because once you click on a hyperlink which you wish to go to the in formation stays there so it doesn’t appear or disappear so the users have enough time to take the information in. There is a lot of time for the target user to take in the message in which the website is trying to put across although there is a lot of information to take in. Therefore I would say that the time for the users to take in this message is just about enough. User Interaction. How easy is it for the user to choose where they want to go i.e. from one section to another? It is very easy for the users to be able to interact with their website because they have hyperlinks which inform the users of where they wish to go in the website. It is very easy for the user to link from one page to another, so there are able to find out about the different sections by clicking the big hyperlinks provided by the side of the website. Appearance of the screen. What sorts of backgrounds are used? What colours are used? Is there too much text or too many graphics? How could the layout be improved? The colours which are used for the background of their website are black, pink and white; there is not a lot of text but many more graphics. I think that they should have bolder colours for their website in order to attract more of their target audience and use up a little more space for text instead of leaving wide spaces. The colours in which the website uses for the background is a combination of turquoise, white and blue, I would suggest bolder colours to the background of the website to keep the users interested, also I would suggest a lot more graphics and pictures to inform the target audience of the latest fashion they have in stock and what they look like. Are there any user instructions in the presentation? Do they work well? Could they be made clearer? There are no specific user instructions for the user therefore the user is free to use the website in the way they would wish to use it. There are no user instructions as to how they are able to interact with the website, because they are able to do this freely, as they would wish to interact with the website. Do you think the presentation is effective i.e. does it put its message across clearly and in a way that the viewer will remember? Explain why. I think that the presentation is effective in putting their message across because their target audience seem to keep going back because of their latest trends and in terms of what they have to offer their target audience. I don’t think the presentation is that effective, because the message that they put across to the target audience is not clear, it only gives information as to where the stores are locations and how you are able to contact them about finding out more. I think there should be a lot more information about the stores fashion trends and how they are able to get hold of them. Do you think that one of the presentations is more effective than the other? Explain why. (Remember to take into account who the presentation is aimed at.) The presentation which is most effective to their target audience is New Look because they have a lot more pictures and graphics which show the users what they have to offer and all of their latest fashion trends. Whereas the other presentation doesn’t have any graphics or pictures at all, and this isn’t guaranteed to keep the target audience interested in the presentation. Problem Statement. An age group of 14 – 16 years olds are interested in Information Communication Technology and finding out what it all entails. They are particularly interested to know how a computer operates and the different areas which help them to find out more about this. Design Brief. For this project I have been asked to present a multimedia presentation which is targeted at an age group of 14 – 16 year olds. Concerning this certain age group I will present this presentation in an interesting and sensible way in which the appropriate language technique is used. Specification. This multimedia presentation will be aimed at both male and female students aged between 14 – 16 years. The media in which I intend on using includes pictures and text, in order to explain each section of the presentation through written text and diagrams. I also intend to use sound to attract the target audience to this multimedia presentation. Background For the background of the slides, I plan to have the same coloured background for all of the slides produced in order to make it clear the each slide follows on from the previous slide. I also plan on using a coloured background which stands out, so that people are intrigued by the slides and want to know more about each slide. Colour I will use a combination of a few colours in order for the target audience to be attracted to the slides and to keep the users interested in the slides. Pictures I plan to use clipart pictures so that the presentation keeps the intended user interested in the presentation, also so that I am able to show simply how they are useful in the presentation. Sound I intend to include sound on the presentation but not too much so that the intended user doesn’t get distracted by the background sound. I intend to keep it simple on the subject matter of the presentation using the sound for the interaction of the buttons. Interactivity I will use action buttons on the presentation to allow the user to move backwards and forwards throughout the presentation. Evaluation. I have produced a multimedia presentation based on the subject matter of Information Communication Technology. It is aimed at 14-16 year olds, and uses the most suitable media components including text, pictures, diagrams and sound. The multimedia presentation consists of eleven pages which all have one purpose in the presentation. The first slide is the one in which introduces what the subject matter is about, with a clipart picture and a hyperlink to link the target user to where they are able to find out more about I.C.T. The next slide is an introduction slide stating clearly what I.C.T. about, why it is important and how it can be of usefulness to people in everyday life. The third slide explains how the structure of a computer operates, and you can understand how this works. The fourth, fifth and sixth slides and about input devices, what they do and how we can get access to them with clipart pictures showing you what they look like. Also the seventh, eighth and ninth slides are about Output devices how they operate what they do and clipart pictures to follow these explanations. The tenth and eleventh slides are about where we can store information and the types of different disks which help us store information on and pictures to follow this also. In this multimedia presentation the target users are also able to navigate the slides by using the action buttons provided at the bottom of the slides to link from on slide to another. There is also background sound on each of the slides to amuse the target audience, and to keep them interested in the multimedia presentation. I think that I could improve this multimedia presentation by changing the colour of the background of each slide to make them stand out. However before deciding on what I may be able to improve I plan on getting feedback from the target audience and testing the presentation on them to see what they think and if necessary make any improvements that need to be made. Questionnaire. 1. Did you enjoy the subject matter of the presentation? Yes No 2. How did the layout of the presentation appealed to users? Good Satisfactory Not good 3. What did you think about the colour of the background of the presentation? Good O.K. No good 4. Did you think the language was appropriate for 14 -16 year olds? Yes No 5. Was there too little information? Yes No 6. Were there enough images in the presentation? Yes No 7. How where the sound effects on the presentation? Loud O.K. Faint 8. Was the presentation easy to navigate? Yes No 9. Do you think that the presentation furthered your knowledge and understanding of the presentation on the whole? Yes No Thank you for your time and patience. Changes made to presentation from feedback. Backup folder of Unit 5: Communicating with Multimedia.